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Whirlpool

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Performance and quality on a global scale

The Whirlpool Corporation is a leading manufacturer and marketer of home appliances. With a corporate mantra that envisions bringing innovation and quality to every home, everywhere, the Whirlpool Corporation has established itself in a variety of countries around the world in order to realize this goal.

Operating on a global platform gives the Whirlpool corporation a competitive advantage over other major appliance manufacturers. With more than 70 manufacturing and technology research centers around the world, help Whirlpool to reduce production costs, improve the efficiencies and effectiveness of its current products, and conduct extensive research for the development of new innovations that appeal to customers and make their lives a little easier.

Currently, the Whirlpool Corporation employs over 73, 000 people and generates approximately $18 billion dollars USD per annum. This level of sales reflects the popularity of Whirlpool products, the accessibility of their products, and the customer loyalty Whirlpool products inspire. In addition to its own Whirlpool brand, the Whirlpool Corporation also markets Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, and many other popular brand names that are recognized by millions of customers around the world.

As a global corporate citizen, the Whirlpool Corporation feels that it is important to function responsibly. Therefore, Whirlpool initiated an environmental stewardship program that is designed to maximize the efficiency of its products in order to minimize the ecological footprint of Whirlpool appliances. In effect, high efficiency translates into conservation. Whirlpool believes that through managing themselves in an environmentally friendly and sustainable manner, they are not only building a better company, but are helping to build better communities. Furthermore, as a result of Whirlpools environmental conscience, they have developed and continue to develop new and innovative products that consume less and less energy.

The Whirlpool Corporation’s commitment to environmental protection and sustainability began in the 1970s, long before the issue of the environment was in vogue or even a concern to most people. As Whirlpool expanded globally, their corporate office for environmental control ensured and continues to ensure that all Whirlpool manufacturing processes and products adhere to their Global Environmental Standards. If fact, Whirlpool’s environmental standards are more stringent than many of the environmental laws of the countries in which they operate.

When you purchase a Whirlpool product, you can be sure that you are receiving an appliance that is effective, efficient, and environmentally friendly.

For more information, visit www.whirlpool.com.